More room for what you love

Portfolio Development 1 (COM CM423) X Advertising Strategy & Consumer Insight (COM CM414)

The Ask: Develop a campaign that repositions Room&Board as the go-to furniture brand for Empty Nesters, showing how thoughtfully designed, customizable furniture helps make the most of their space without sacrificing style or comfort.

The Insight: After years of designing life around their children, Empty Nesters have the opportunity to build a space that is entirely theirs.

The Solution:“More room for what you love.”

A campaign that reframes furniture as a tool for possibility—not limitation. As rooms open up, so do new possibilities: hosting friends, embracing quiet moments, pursuing hobbies, and redefining how they live in a space that finally feels like theirs again.