The Smiley Project

D&AD New Blood Awards 2026 | Affinity & Canva

The Ask: Identify a real issue worth solving and use design to make people think, feel, or act in a way that creates meaningful impact.

The Solution: Humanity quietly desires more connection. The Smiley Project is a community movement and a friendly reminder that it only takes one smile to bring back connection in communal spaces. By introducing The Smiley Map, we measure what we’ve been missing: small moments of kindness that go a long way. Because the smallest gesture can bring us back to each other.